About Us
MindSonar® is global organisation developed by Clinical Psychologist Dr Jaap Hollander who has held the belief we are so much more than a personality profile. MindSonar® gets to the heart of thinking.
MindSonar® UK is led by Ian Clarke a leadership coach, trainer, author, and communication specialist. His passion is helping people understand how they think, decide, and perform. Working with leaders, teams, entrepreneurs, and organisations, he combines practical business insight with advanced behavioural measurement to create measurable change.
Clear communication. Calm minds. Confident results.
Stop guessing what drives behaviour. Start communicating in a way that actually works.
MindSonar® reveals how people think, decide, and act in real situations. Their cognitive style.
Why communication breaks down
You’ve seen the impact:
- Messages misunderstood
- Good people clashing
- Decisions delayed
- Teams pulling in different directions
- Conflict where there should be clarity
The problem is not personality. It’s how people think under pressure, in context, and in real situations.
MindSonar helps you understand the thinking patterns, values, and communication styles driving behaviour in the moment.
It does not:
- Put people into fixed boxes
- Oversimplify behaviour
- Ignore context or change
Instead, it reveals how people think, communicate, decide, and respond — so leaders, coaches, and teams can reduce friction, improve communication, and create measurable change.
Modern organisations need more than personality types. They need to understand how people think in real situations.
MindSonar® measures cognitive style in context, helping leaders, coaches, and organisations predict behaviour, improve communication, reduce friction, and build high-performing teams.
Unlike fixed personality profiles, MindSonar is fine-grained, flexible, and designed for change. It reveals the thinking patterns, values, talents, and barriers that influence performance, decision-making, leadership, recruitment, and growth.
Because people evolve, MindSonar can be used repeatedly to track shifts in thinking over time — providing measurable insight that supports lasting change and real business results.
Become certified and learn how to use MindSonar to:
- Improve coaching impact
- Benchmark high performers
- Recruit for thinking styles, not personality labels
- Strengthen leadership and communication
- Build commercially valuable services for clients and teams